We're in the business of software. That's why we all care, directly or indirectly about its pricing. Pricing affects everything - our salaries, benefits, profit. We also care about pricing because we're all are buyers of software (COTS, GOTS, development tools, etc.). And of course with respect to computer systems the cost of software exponentially outweighs the cost of hardware.
The new book, Don't Just Roll The Dice - A usefully short guide to software pricing, is a quick read, mere 84 pages, raises the right questions to get you thinking.
"How do you price your software? Is it art, science or magic? How much attention should you pay to your competitors? This short handbook will provide you with the theory, practical advice and case studies you need to stop yourself from reaching for the dice." Download a free copy here or get an a physical copy from Amazon.